Current Articles
8/23/2010 New Idea: Old-Fashioned Hard Work
Go ahead, call me old-fashioned. But I’m convinced that, in an age of easy-as-pushing-a-button new-fangled toys like Twitter and YouTube and Facebook, what motorsports business folk really ought to do to fix what needs fixing – ticket sales,... Read more.
8/9/2010 Outlaws Are Outstanding
In a season destined to be remembered for anger and anguish, crashes and controversies, fines and feuds, driving and officiating ranging from the good, the bad, and the ugly, let’s not look past a flat-out winner. The World of Outlaws. As the... Read more.
7/25/2010 Fans Will Demand a 3-Peat
For the NASCAR faithful, the stylized number 3 is venerated like a religious relic, a tangible reminder of the man they worshipped, The Intimidator, Dale Earnhardt, held close by the most fervent as a martyr to the stock car cause. The 3 is treated with a... Read more.
7/7/2010 Mid-Season Questions and Answers
Halfway through the 2010 season: Some questions asked, some questions answered, and whatever happened to Tony George? IndyCar is on the rise and NASCAR is in decline? I’ll believe that when some Cup drivers switch series. Daytona is being repaved.... Read more.
6/21/2010 Mid-Season Test
It’s that time of year again. Have you been noticing or napping? Cheering or jeering? As a wise tutor once told me, a good guide in multiple choice exams is to go with your first choice. 1. The biggest story of the year is: a) The impact... Read more.
6/7/2010 Which Way Will IndyCar Turn?
Which way should the Izod IndyCar series turn? For a sport whose foundation rests on the old – reverently referred to as “tradition” at the Indianapolis Motor Speedway – the talk in May was of the new. And not just the fresh... Read more.
5/24/2010 Apology Would Be the Right Move
I noted with interest the recent quotes from Randy Bernard, the new Izod IndyCar Series CEO, that the name “Indy Racing League” and initials “IRL” should be banished to the ash heap of history. Bernard’s reasoning, as I... Read more.
5/10/2010 Credit Where Credit Is Due
Are you happy, NASCAR fans? You should be! Brian France and Mike Helton heard you. Loud and clear. You wanted more entertaining racing. They gave it to you. Yes, with the help of the drivers and teams. Oh, sure, maybe it took longer than it should have.... Read more.
4/26/2010 The King's Rules
When I’m King of the Racing World . . . Chad Knaus will be Dale Earnhardt Jr.’s crew chief. Jeff Burton will be the U.S. senator from Virginia, then after one term, be elected from North Carolina. Any driver who commits an act of on-track... Read more.
4/12/2010 Racing's Gimmicks Don't Work
Have you noticed? Special doesn’t seem quite so special any more. Baseball’s All-Star game, once one of the most important dates on the American sports calendar, needs a gimmick – World Series home field advantage to the winning league... Read more.
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About I.N. Sider
I.N. Sider is the pen name for an independent motorsports business-person who has a quarter-century of professional experience working in almost every major North American racing series. The writer is not an employee of Valvoline or Ashland Inc. The column is intended to inform, entertain, and stimulate thought on the contemporary motorsports scene. The opinions expressed are those of the author and not necessarily those of Valvoline or Ashland Inc.